The tablet candy market is fiercely competitive, how does Vision Ranch stand out from the encirclement?

In the past two years, the trend of the domestic candy market has begun to change, and the category of tablet sugar has gradually become a new hot spot in the industry. Among the many candy categories, the market sales of tablet sugar have maintained a breakthrough growth of 15%~18% per year, and the emerging is the continuous rise of various chewing gum brands, and the domestic chewing sugar market is showing a trend of blooming.

Transparent packaging adds color to the product

In addition to the high quality of the product itself, the packaging of Vision Ranch is a highlight of the use of triangular transparent packaging on the packaging, this packaging can make consumers more intuitive to see the product, urban ranch products include raspberry, jasmine assorted two flavors, each flavor has its own unique color, under the background of this packaging, more highlight the taste and characteristics of the product, at a glance, can quickly attract the attention of consumers.

Consumption capture covers six major populations

Vision Ranch Clearing Lozenge, from the perspective of product attributes alone, is the most direct target consumer group positioning for people who smoke and drink alcohol and people with bad breath who have an urgent need to clear their mouths; With the acceleration of the pace of modern life, the refreshing product effect will include people who stay up late and people who are tired from driving, and the market space is further extended.

For products that can sting the consumer needs of the new generation, they can not only be material, but also need to be able to highlight personal taste and convey emotional appeals.

Focus on health and promote "sugar-free" candies

In the traditional concept, lozenges are mostly mint flavors, and fresh breath is the main cognition of consumers. Vision Ranch innovatively added more flavorful fruits, launched raspberry and jasmine assorted flavors, vitamin C sugar-free lozenges have a fresh taste, moisturizing and refreshing, and the concept of sugar-free is more in line with today's health trend, so it has attracted the attention and love of modern consumers.

Vision Ranch has always been committed to the transformation and development of the brand and even the enterprise, we want to become the creator and executor of the dream, and witness the process of breaking the cocoon into a butterfly again and again. I believe that in the future market, this "dark horse" of tablet candy will sweep the market with unstoppable sales and witness another brilliant transformation!