[Report] Development and analysis of leisure food e-commerce in 2018 Casual snack brand online store distribution

 In recent years, coinciding with the good era of Internet shopping, B2C e-commerce and mobile App business of casual snacks have achieved rapid development. It highlights that snack food is a very vital product with a broad market and great development potential. But at the same time, because the food industry has entered the stage of perfect competition, corporate profits are becoming more and more average, industry integration, market segmentation is about to be completed, and the competition between enterprises is becoming increasingly fierce. How will food companies respond to the challenges ahead?

 一，First, the development status of snack food e-commerce market

With the development of economy and the improvement of consumption level, leisure food is gradually upgrading to become the daily essential consumer goods. At this stage, the three-pillar pattern of China's leisure food e-commerce has emerged, and the leading advantages are obvious. Three squirrels, Baicao flavor, good food shop has firmly occupied the top three leisure food e-commerce, other brands more difficult to compete.

Competition has forced three squirrels, Baicao Flavor and Good Food Shop to lead innovation in the snack food industry. But the most frightening thing is that they are subverting people's snack food consumption habits. The most direct is that they make Internet food consumption a fashion and successfully achieve branding. In the past, nut snacks in people's impression is still "aristocratic" food. These three nut-based snacks have entered the young group with more affordable prices, gradually making nut consumption a fashion and a popular one.

二，Analysis of consumption situation of snack food e-commerce market

Female consumers are the absolute main force of purchase: The gender difference in casual snack consumption is obvious, and female consumers are the absolute main force of purchase. According to Nielsen, globally, women consume more snacks than men and women are more willing to consume Gehong snacks than men. According to Analysys, female consumers not only outnumber their male counterparts in purchasing power (62.29%vs37.71%).

The post-80s and post-90s are the main force of snack online shopping: From the age distribution of casual snack online shopping consumers, consumers aged 28-38 account for 48.6%, and consumers aged 18-28 account for 24.7%, and young people become the absolute majority. The post-80s basically entered the workplace, and their spending power has also been borne. The post-90s, who are about to enter society, are more impulsive and forward-looking in consumption, and see the new force in the future.

三、Third, what are the routines of snack brand marketing?

Use "big single product" to prop up a day, and even become a dark horse in the industry; Play entertainment marketing, "super IP" fans and traffic; Layout of omni-channel, Internet and stores do each other "+" method; Imported food moves into the country, detonating young groups; Short insurance, meal replacement, big health, consumer trends determine the development of e-commerce. From "trial and error" to "trial and right", more and more new concepts and new products flooded into the market, and last year's online snack food "routine" was full.

四、Fourth, snack food industry future development strategy outlook

Casual snacks as a more mature category, in recent years, the proportion of mobile terminal transactions continues to increase, businesses should seize the opportunity of mobile e-commerce. In the era of mobile Internet, consumers' shopping behavior has changed greatly compared with that of PC, and businesses' business strategies need to be adjusted accordingly. Young people have become the main consumer group of leisure snacks, and its proportion is still rising, businesses should focus on this type of users, the development of snacks more popular with young people. Health is a major trend in the development of leisure snack industry, and businesses need to comply with this trend and launch more healthy snacks. Casual snacks are a kind of continuous consumption of goods, businesses should do a good job of maintaining the old users, improve the loyalty of consumers.